Our team

The executive bench a growing business could never justify hiring. Working on your side of the table.

Operators, engineers and revenue leaders who have built companies, shipped production AI and owned the number. Brought together so an established business gets a complete senior team, without the cost or delay of hiring one.

Book a Short Call Apply Now to see if you Qualify

140+years of combined operating, engineering and leadership experience

$100M+raised by projects our Head of Engineering has led

2019the year our answer engine work began, three years before ChatGPT

22 yearsof U.S. Air Force program and operations leadership behind our delivery

Most businesses buy growth in pieces. Nobody owns the whole.

A marketing vendor owns the leads. A software vendor owns a tool. An IT provider owns the network. Nobody owns what happens between them, and that is where revenue quietly disappears.

Large companies solve this with an executive team: a Chief Revenue Officer, a Chief Technology Officer, a head of marketing, an operations leader and counsel, all accountable to the same number. For a business between seven and eight figures, hiring that bench full time rarely makes sense. So the work falls on the owner.

DigitalOS brings those seats together. Every member of this team has built, run or scaled a real business. When you work with us, the people on this page are the people doing the work.

Leadership

Four partners who have spent their careers building companies, not advising from the sidelines. Every seat a growing company needs, already filled.

Dr. Jorge Raziel, DBA

Founder & Principal

Revenueowns the number, the strategy and the relationship

Turns the demand a business already has into revenue it can measure.

Founder & Principal of DigitalOS. A structural engineer turned operator who has built, run and advised ventures for more than 15 years, and who owns the revenue number on every engagement.

Full profile

Dr. Jorge Raziel leads DigitalOS and every client relationship it holds. He works directly with owners and executive teams to find where revenue leaks between marketing, conversion, intake, operations and follow-up, then designs the strategy, AI systems and operating model that close those gaps.

He began his career as a structural engineer and still thinks like one: structure, systems, leverage, constraints and the few decisions that matter most. Over the past 15 years he has helped build multiple seven-figure companies, led go-to-market and operations for ventures serving customers in more than 50 countries, and served on the executive team of a network of 10,000 business owners that generated more than $26 million in sales.

Through his work in organizational training and advisory, he has designed and delivered programs for the U.S. Marine Corps, the Department of the Navy, the Department of Homeland Security and Kaiser Permanente. His doctoral research examined what moves first-generation entrepreneurs from aspiration to action.

Selected experience

Founder & Principal, DigitalOS: AI advisory, revenue architecture and fractional CRO leadership for established service businesses
Managing Partner and Co-Founder, Digital Wave Group (since 2015): AI-enabled growth systems for service businesses and nonprofits
Executive team, Lucrazon: a network of 10,000 business owners in five countries and more than $26 million in sales
Co-Founder & President, Mello: led a top 0.01% Kickstarter campaign that raised more than $1 million from 10,000+ backers
Founder, Activate TeleHealth (sold)
Chief Operating Officer for a national spirits launch, with distribution through Walmart and Vons
Training and advisory clients including the U.S. Marine Corps, Department of the Navy, Department of Homeland Security, Kaiser Permanente, Hormel Foods and Rapid7

Leads on

Revenue strategy, fractional Chief Revenue Officer leadership, executive growth strategy and the client relationship.

Credentials

Doctor of Business Administration, Entrepreneurship, Swiss School of Business and Management
Entrepreneurship Acceleration Program, Wharton Executive Education
B.S., Structural Engineering, University of California, San Diego
Professional Coach Training, iPEC

Based in Las Vegas, Nevada · Languages English and Spanish

LinkedIn →

Rene Banuelos

Partner, Chief Technology & AI Officer

Technology & AIdecides what AI to build first, and what to ignore

Twenty-five years automating businesses, and building the teams that run them.

An engineer and operator who has been automating businesses since 2000. He rebuilds how professional-service firms run with AI and global teams, one measurable win at a time.

Full profile

Rene Banuelos leads technology and AI strategy. He started programming at 14, and at 18 he was writing software that automated the work of RF engineers optimizing wireless networks. Telecom and defense engineering followed, including distributed systems work at BAE Systems.

Since then he has built and run businesses across seven industries, along with the teams behind them. He built a company's technology department from zero to 26 people across development, IT and data. He moved roughly 10,000 hours of a CPA firm's back-office work to a team he recruited in Mexico. He delivered an integration a founder had been told for years was impossible because no API existed.

His discipline is consistent: find the place a business loses the most time and money, fix it, prove the result on real numbers, then carry that pattern into the next workflow. Nothing ships without a human sign-off.

Selected experience

Founder, Business Renaissance: fractional CTO and Chief AI Officer for accounting, legal, insurance, real estate and advisory firms
Fractional CTO for a remote-staffing company since 2021, building its technology department from zero to 26 people
Relocated roughly 10,000 hours of U.S. back-office work for a CPA firm to a team he recruited in Guadalajara
Founder, 22Social: close to one million registrations and 350,000+ leads for its users, built by a team of four with no outside funding; first to embed live streaming inside a Facebook Fan Page, as confirmed by Forbes and Entrepreneur
Software engineer at BAE Systems and Leap Wireless

Leads on

AI strategy, workflow automation, operating-model redesign and building nearshore and global teams.

Credentials

B.S., Computer Science, University of California, San Diego

Based in San Diego, California · Languages English and Spanish

LinkedIn →

Simon Young

Partner, Demand & AI Visibility

Demand & AI Visibilitygets you found, named and chosen

Gets businesses named inside AI answers, then builds the systems that handle the enquiries.

Three decades in search and lead generation, and answer engine work since 2019, three years before ChatGPT launched. He brings board-level marketing leadership and outbound at a scale manual teams cannot match.

Full profile

Simon Young leads demand generation and AI visibility. He has worked on the internet since its commercial beginnings, building websites in the 1990s and becoming fascinated with how machines decide what to recommend. He was publishing on answer engine optimization in October 2019, more than three years before ChatGPT existed.

Over 30 years he has led marketing from both sides of the table: founding and running marketing firms, and serving as marketing director and interim group marketing director for established UK companies. He has advised brands including Red Bull, BMW, Rolex and Hard Rock Cafe, and built a customer feedback and sentiment system adopted across 650 restaurant and bar venues.

A qualified accountant, he measures marketing the way a CFO would: in leads, meetings and closed revenue, not vanity metrics.

Selected results

190,000 personalized outbound emails, 93 meetings and more than £100,000 closed from a single campaign
90+ sales meetings booked for a vehicle dealer inside one month
Cut £30,000 a month in advertising spend while doubling lead volume
Grew a software company from 2,000 to 45,000 monthly visitors in six months
Founder, Question.Marketing, an answer engine optimization and AI implementation consultancy

Leads on

AI visibility (SEO, AEO and GEO), outbound prospecting, content and demand strategy.

Credentials

Certified in Answer Engine Optimisation
SEO Masterclass certified trainer; YouTube Ads Master Trainer
Google Certified

Based in South Yorkshire, United Kingdom

LinkedIn →

Johann Nogueira, PhD

Partner, AI Transformation & Leadership

AI Transformationputs AI to work across every department, from the boardroom down

Helps leaders use AI to build more capable teams, stronger systems and more human businesses.

Entrepreneur for more than 20 years and PhD scientist who acquired eight companies to build a lead-generation platform used by more than 2,500 digital marketing firms, then sold it. He now helps CEOs and leadership teams turn AI into real operating capability.

Full profile

Johann Nogueira leads AI transformation and leadership enablement. Where most AI work stops at a single workflow, his focus is the whole company: AI agents and co-pilots deployed department by department across sales, marketing, HR, finance and operations, with the leadership, skills and governance that make them stick.

His entrepreneurial journey began in 2004 while he was completing a PhD at the University of Melbourne, when software he listed online sold 20 times in one night. That moment taught him the power of systems and leverage. Since then he has built businesses across e-commerce, advertising, digital services, building-management software and AI. He founded Building Interactive, built the Business Authorities entrepreneur community, and acquired and combined eight companies to create Whitelabelsuite, a white-label lead-generation platform used by more than 2,500 digital marketing firms and sold in March 2026.

A keynote speaker to CEOs, boards and leadership teams, Johann holds a clear conviction: AI should multiply the value of every person in a business, not replace them. It should remove the repetitive work that keeps people away from customers, and strengthen the relationships that make a company hard to compete with.

Selected experience

Founder & CEO, Ai Tech Advisory: AI agents and leadership enablement across every department of a business
Built Whitelabelsuite by acquiring and combining eight companies; used by more than 2,500 digital marketing firms and sold in March 2026
Founder, Building Interactive: building-management software
Founder, Business Authorities: an entrepreneur community (since 2018)
Co-Founder, AIXup.ai: AI-powered client acquisition platform
Keynote speaker to CEOs, boards and leadership teams on AI adoption, governance and workforce transformation

Leads on

AI transformation roadmaps, department-level AI agents, executive and board AI enablement, AI governance and workforce transformation.

Credentials

PhD, Agricultural Science, University of Melbourne

Based in Melbourne, Australia

LinkedIn →

Senior team

The specialists who turn strategy into shipped, governed and well-built work.

Felix Carrillo

Head of Delivery & Operations | Major, U.S. Air Force (Ret.)

Delivery & Operationsmakes sure what we commit to gets delivered

Twenty-two years of Air Force leadership, applied to getting complex work delivered.

Retired U.S. Air Force Major and certified program manager who has led aircraft maintenance operations, acquisition programs and senior-leader management at command level. He makes sure what we commit to is what gets delivered.

Full profile

Felix Carrillo leads delivery and operations: the discipline that turns a strategy and a signed agreement into work that ships on time and to standard.

He served 22 years in the U.S. Air Force, rising from enlisted technician to Major. His final assignment was Deputy Chief of the Senior Leader Management Office at Air Force Materiel Command, where he managed career assignments for more than 400 colonels, 26 general officers and 106 senior executives. Earlier he served as program manager for KC-46 maintenance training systems and F-15 avionics, as director of operations for an aircraft maintenance squadron, and as a Master Instructor with more than 4,000 hours in the classroom.

Today he is CEO and co-founder of Lonix Inc., which builds governed, compliance-ready data infrastructure for an AI-driven economy, a perspective he brings to how client data is handled.

Selected experience

Deputy Chief, Senior Leader Management Office, Air Force Materiel Command
Program Manager, KC-46 Maintenance Training Systems and F-15 Avionics
Program Manager, Enterprise Applications & Integration Division, Wright-Patterson AFB
Director of Operations, 6th Aircraft Maintenance Squadron
Meritorious Service Medal; 2021 Air Mobility Command / Airlift Tanker Association Young Leader Award
CEO and Co-Founder, Lonix Inc.

Leads on

Program management, delivery governance, operational readiness and data governance.

Credentials

Level II Program Management (APDP)
B.S., Finance, Louisiana State University, Summa Cum Laude; Distinguished Graduate, AFROTC
Air Force Master Instructor; Occupational Instructor Certificate

Based in Louisville, Kentucky area

LinkedIn →

Manuel Zamora

Head of Engineering

Engineeringbuilds systems that hold up in production

A founding engineer who has taken products from the first line of code to acquisition.

Exited founder and 500 Startups alumnus who has built and scaled production software for 18 years, and who now runs his own product portfolio with a workforce of AI agents.

Full profile

Manuel Zamora leads engineering. For 18 years he has been a founding engineer and technical co-founder, often starting as the sole engineer and taking an idea from MVP to scale.

As technical co-founder of StructionSite, he shipped the MVP in two and a half months, took the company through 500 Startups and on to its acquisition by DroneDeploy. As technical advisor to CertifID, a real-time identity and secure-payments platform for real estate and title, he supported integrations, development and hiring during its early growth. Projects he has led have raised more than $100 million in funding.

His earlier work includes enterprise applications at NetApp and healthcare management software at InstaMed. Today he runs a portfolio of software products with AI agents handling engineering, QA, design and reporting, each held to a written standard, and brings that same production discipline, with security and compliance designed in from the start, to the systems we build for clients.

Selected experience

Founder, Downshift (since 2008): senior engineering pods and technical co-founders for AI ventures
Technical Co-Founder, StructionSite: MVP in 2.5 months, acquired by DroneDeploy
Technical Advisor, CertifID: identity and secure-payments platform for real estate and title
Technical Co-Founder, Dailies: top-10 iOS education app serving 15,000+ families
Enterprise mobile development at NetApp; healthcare software at InstaMed

Leads on

Solution architecture, AI systems engineering, integrations, security and production readiness.

Credentials

B.S., Computer Science, University of California, Riverside
500 Startups, Batch 23

Based in Los Angeles, California

LinkedIn →

Jose A. Ortiz, Esq.

Corporate & Transactions Counsel

Corporate & Legalcounsel on structure, partnerships and transactions

Counsel on the transactions that shape how a business grows.

Corporate attorney focused on venture, emerging growth and mergers and acquisitions, advising companies and investors on financings, securities, formations and governance.

Full profile

Jose A. Ortiz advises on corporate and transactional matters. A member of the State Bar of California, he focuses his practice on venture and emerging growth companies and on mergers and acquisitions, counseling companies and investors on financings, securities matters, entity formation and corporate governance.

He has practiced with Los Angeles corporate law firms since 2019 and has taught founders through workshops including "Equity Crowdfunding for Everyone -- Demystified." Before practicing, he served as a mediator and conciliator with Loyola Law School's Center for Conflict Resolution.

Selected experience

Corporate attorney since 2019: venture financings, M&A, securities and governance
Workshop presenter for founder education programs on equity crowdfunding
Mediator and conciliator, Loyola Law School Center for Conflict Resolution

Leads on

Corporate structure, partnerships, transactions and governance.

Credentials

Juris Doctor, Loyola Law School, Los Angeles
B.A., Political Science, University of California, Los Angeles
Admitted to the State Bar of California

Based in Los Angeles, California · Languages English and Spanish

Jose A. Ortiz's role with DigitalOS does not create an attorney-client relationship with any visitor or client. Nothing on this page is legal advice.

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Muhammad Rouf

Web Design & Development Lead

Web Experiencethe pages where demand becomes enquiries

Fast, conversion-focused web experiences, built with craft.

Web designer and developer with more than 500 completed projects over seven years, building business sites and e-commerce experiences that turn visitors into enquiries.

Full profile

Muhammad Rouf leads web design and development. Since 2018 he has delivered more than 500 website projects for clients around the world, from custom-designed business sites to full e-commerce stores, and he founded his own web design studio in Lahore.

He brings speed and craftsmanship to the pages where demand becomes enquiries: clean design, fast load times and every form, booking flow and page built to convert.

Selected experience

Founder, Rofitech (since 2018)
500+ website and e-commerce projects delivered for clients worldwide

Leads on

Website design and development, landing pages and e-commerce builds.

Credentials

Bachelor's degree, Information Technology, University of the Punjab

Based in Lahore, Pakistan

LinkedIn →

What you can expect from every person on this page.

Senior people, doing the work.

No account managers and no hand-offs to junior staff. The people on this page do the work.

One accountable owner.

Every engagement has a named leader who owns the result and reports on it against your numbers.

Strategy and engineering at one table.

The people who decide what to build sit next to the people who build it, so strategy ships instead of sitting in a deck.

You own what we build.

Every number, automation, dashboard and document is yours, and stays yours if you leave.

No hidden economics.

We do not resell software, accept vendor commissions or mark up media spend.

Straight answers.

If we are not the right fit, or the right time is later, we will tell you on the first call.

A U.S. team with global reach.

We serve clients nationwide from our home markets of Las Vegas, Newark and Los Angeles, with senior leadership across the United States, the United Kingdom and Australia. Several of our leaders work fluently in English and Spanish.

Meet the team on a short call.

A short, free call with our Founder & Principal. You leave knowing where your revenue is going, whether or not you ever work with us.

Book a Short Call Apply Now to see if you Qualify

Results and experience described on this page reflect specific past roles and engagements of individual team members, as reported by them. They are not projections or guarantees for any business.