GEO
Generative Engine Optimization (GEO): what it is and what it is not
How businesses get named inside ChatGPT, Perplexity, Gemini and AI Overviews — the four things that appear to move citations, and the one thing most agencies sell that does not.
Field notes · SEO, AEO, GEO and AI marketing
What we have actually measured about AI search.
Short, sourced pieces on search engine optimization, answer engine optimization, generative engine optimization and AI marketing — written for operators who have to decide where the next dollar goes, not for people who enjoy acronyms.
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Every claim is attributed at the point of use. Where a study's methodology was not published, or where sources disagree, we say so.
AEO
Answer Engine Optimization (AEO): being the source, not the link
Fewer searches end in a click every year. AEO is the work of being quoted in the answer itself — and of measuring something when the click never happens.
SEO vs AEO vs GEO
SEO, AEO and GEO: the difference, in plain language
Three acronyms, one overlapping body of work. What actually differs, what does not, and why you should not buy three separate invoices for it.
AI marketing
Hiring an AI marketing agency: the questions that separate real from theatre
What to ask before you sign, what a credible answer sounds like, and the guarantees no honest vendor will ever give you.
Local
"Near me" moved: local search when the answer is an AI assistant
Local queries increasingly resolve inside an assistant. What that changes about profiles, reviews and city pages in Las Vegas, New Jersey and Los Angeles.
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