Field notes  ·  Local search

Local search when the answer includes AI.

Local information can appear in search results and AI-assisted answers. Sources may include profiles, websites, reviews and other material, depending on the system and question.

Local Search When the Answer Is an AI Assistant

What to maintain

  • Accurate profiles. Current hours, categories, services and contact details. Their role varies across services.
  • Genuine customer evidence. Reviews help people evaluate a business. Review counts and positive ratings can support local ranking on the documented service, not guarantee AI citations.
  • Correct material facts. Keep location details accurate. Different branches and legal records may legitimately differ.
  • Useful location pages. Describe genuine service coverage. Avoid pages made mainly to capture similar queries and funnel users to one destination.

Measure by question and location

Repeat a documented question set for each market. Record actual test location, location named in the prompt, date, system, search mode and settings. Keep mentions separate from citations and compare sampled observations with leads and conversions.

Our markets

DigitalOS runs local SEO, AEO and GEO as one program from offices in Las Vegas, San Diego, London and Melbourne—for clients worldwide.

Sources and limitations

Reviewed October 29, 2026. External findings are not DigitalOS experiments or guarantees. Practical recommendations are DigitalOS guidance; research, products and policies can change.

  1. Official local-search ranking guidance

    Living product documentation: relevance, distance and prominence. It does not establish universal AI-assistant ranking factors.

  2. Official business-representation guidelines

    Living product policy. Real-world business facts should be accurate; legal and customer-facing details may legitimately differ.

  3. Official search spam policies

    Living product policy covering link manipulation, doorway abuse and low-value scaled content. Not a universal assistant-selection rule.

  4. Official assistant-search documentation

    Living product documentation. Search behavior, location and context can affect results; it does not describe every assistant.

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